AI Business Kit

Coastal Clean Pressure Washing

Bringing the shine back to the Sunshine Coast.

Business Blueprint
Summary

Coastal Clean is a locally-owned exterior cleaning company serving homeowners and small businesses along the coast with premium pressure washing, soft washing, and driveway restoration.

Target Customer

Homeowners aged 35–65 in single-family coastal neighborhoods with household income $90k+, plus small commercial property managers who need reliable, insured exterior cleaning.

Unique Selling Proposition

Insured, eco-friendly soft-washing pros with same-week scheduling and a spotless-or-we-return guarantee.

Brand Kit
Business Name Suggestions
  • Coastal Clean Pressure Washing
  • SaltAir Exterior Co.
  • TideLine Wash Works
  • BlueShore Pressure Pros
Tagline

Bringing the shine back to the Sunshine Coast.

Brand Colors
Deep Navy
#0B1F3A
Electric Sky
#3DA9FC
Foam White
#F7FAFC
Sand
#E8DCC4
Logo Concept

A minimalist water-droplet forming a subtle wave, paired with a bold sans-serif wordmark in Deep Navy.

Marketing Plan
First 30 Days
  • Set up Google Business Profile with 10+ before/after photos and service areas.
  • Launch a one-page website with clear pricing tiers and a free quote form.
  • Print 500 door hangers and target 4 upscale neighborhoods per Saturday.
  • Partner with 2 local realtors offering pre-listing exterior cleans.
  • Run a $250 hyper-local Facebook ad targeting homeowners in a 10-mile radius.
Social Media Ideas
  • Weekly satisfying before/after driveway reels.
  • Short-form 'grime physics' explainer videos.
  • Neighborhood spotlight posts tagging local businesses.
  • Customer testimonial carousels with quote overlays.
Advertising
  • Google Local Services ads with 'Google Guaranteed' badge.
  • Nextdoor sponsored posts by ZIP code.
  • Facebook lookalike audience from past estimate requests.
Sales Toolkit
Cold Call Script

"Hi, this is Marco with Coastal Clean. We're helping homeowners on [Street Name] restore their driveways and siding this month for under $299. I can send a free 60-second quote to your phone — is that useful?"

Follow-up Message

"Hey [Name], following up on your Coastal Clean quote. We had a cancellation this Saturday at 10am — happy to lock you in at 10% off if that works?"

Estimate Script

"Based on your 2,400 sqft driveway and single-story siding, our Signature Refresh package runs $389 flat. That includes eco-safe soft-wash, oil-spot treatment, and our spotless-or-we-return guarantee."

Operations
Startup Checklist
  • Register LLC and get EIN
  • Obtain general liability insurance ($1M)
  • Purchase 4gpm commercial pressure washer + surface cleaner
  • Get city business license and any wastewater permits
  • Set up Stripe + QuickBooks for invoicing
  • Buy vehicle magnets and uniform shirts
  • Build one-page website + Google Business Profile
Service Packages
Driveway Refresh
$189
Up to 800 sqft concrete + walkway
Signature Home Wash
$389
Soft-wash siding + driveway + walkway
Full Exterior Detail
$649
Whole home + roof + fence + deck
Pricing Strategy

Charge $0.18–$0.25 per sqft for flat surfaces and $0.30+ for soft-wash siding. Bundle packages for 15–20% higher AOV.